What is the role of an "insurance broker"?

An insurance broker serves as an intermediary between clients and insurers, facilitating the process of obtaining insurance coverage. Brokers have a deep understanding of the insurance market, enabling them to help clients identify their needs and find appropriate insurance solutions. They work on behalf of their clients, assisting them in selecting policies that best fit their specific requirements, negotiating terms with insurers, and ensuring that clients understand their options.

By acting as an intermediary, brokers bridge the gap between the insurer and the client. They provide expertise and support throughout the insurance buying process, which includes explaining policy details, coverage options, and any modifications that may be necessary, ultimately ensuring that the client's interests are prioritized and adequately represented in dealings with insurance companies.